30. The Alchemist | Paulo Coelho | PodNu Podcasts & Book Insights

What’s the secret to writing a book that takes the world by storm?

The Alchemist is a book that caused a sensation, President Clinton was photographed reading what some call ‘a child’s book’, celebrities like Julia Roberts and Angelina Jolie have declared their love for the book and ranked it among their favourites. And it has enduring appeal, just this year Will Smith announced that he’d purchased the film rights of the book, so keep your eyes peeled for the cinematic release.

The book has been translated into 80 languages, and has sold more than 150 million copies, more than the population of Russia. Indeed, in 2009 the book received the Guinness World Record for most translations of a single title. Several years earlier the author had received the Guinness World Record for the most books signed by the author in one sitting.

When authors achieve this type of remarkable, run-away success, they are often asked what’s the secret, how did they manage it? ...

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